{"id":491,"date":"2018-06-04T09:00:43","date_gmt":"2018-06-03T23:00:43","guid":{"rendered":"http:\/\/dev2.e-cbd.com\/abkj\/articles\/?p=491"},"modified":"2025-06-09T10:04:26","modified_gmt":"2025-06-09T00:04:26","slug":"received-a-lot-of-annoying-emails-lately-heres-why-thats-a-good-thing","status":"publish","type":"post","link":"https:\/\/www.abkj.com.au\/articles\/received-a-lot-of-annoying-emails-lately-heres-why-thats-a-good-thing\/","title":{"rendered":"Received a lot of annoying emails lately? Here\u2019s why that\u2019s a good thing."},"content":{"rendered":"<p><strong>Phones the country over can be heard buzzing as emails filter through at an almost constant rate. Websites are reaching out to remind people to \u2018stay in touch\u2019 or \u2018let them know that you want to hear more\u2019.<\/strong><\/p>\n<p>The reason for this sudden burst of contact from online service providers and websites is not merely a meaningless reminder of their existence, but actually a result of new and strict privacy laws implemented recently in Europe.\u00a0These laws have been introduced under the EU General Protection Data Regulation (GDPR).<\/p>\n<h2><strong>What is the GDPR?<\/strong><\/h2>\n<p>The General Protection Data Regulation (or GDPR) is a far-reaching and newly introduced European legislative instrument intended to increase privacy and personal data protection requirements within the European Union.<sup><a href=\"#_edn1\" name=\"_ednref1\">[i]<\/a><\/sup><\/p>\n<p>The policy implications of the GDPR are significant. The now superseded data and privacy guideline that the GDPR replaces; the Data Protection Directive, was not legally enforceable without individual nation governments\u2019 legislation (as it was a directive, as opposed to a regulation). In contrast, the GDPR is immediately binding across the EU.<\/p>\n<p>In the wake of the Cambridge Analytica scandal, these laws are a necessary and important barricade to such privacy breaches reoccurring. For example, the GDPR provides directions as to how data controllers must disclose their data collection, how users are empowered to request copies of their data records, and how controllers are to protect data through <em>pseudonymisation<\/em> (the process of encrypting personal data so it is unreadable without a key).<sup><a href=\"#_edn2\" name=\"_ednref2\">[ii]<\/a><\/sup> Further, the GDPR outlines a host of rights of data subjects, including the right \u2018to be forgotten\u2019 and the right to \u2018data portability\u2019. These new rights are designed to ensure that data subjects remain in control of their data, and that the data processors and controllers who interact with it must comply with the directions and demands of their data subjects.<\/p>\n<p>If companies are found to be in breach of the GDPR, they can be fined up to 4 per cent of their global revenue.<sup><a href=\"#_edn3\" name=\"_ednref3\">[iii]<\/a><\/sup> For context, online retail giant Amazon would face a fee of roughly $82 million.<\/p>\n<h2><strong>What is personal data?<\/strong><\/h2>\n<p>According to the European Commission, personal data is any information \u201crelating to an <strong>identified or identifiable living individual<\/strong>.\u201d<sup><a href=\"#_edn4\" name=\"_ednref4\">[iv]<\/a><\/sup> This information includes names, contact information and location data. Any information collected by a website or online service provider that relates to a person \u2013 their payment information, their personal email address and their IP address \u2013 is all protected under the GDPR.<\/p>\n<h2><strong>How are we affected in Australia? <\/strong><\/h2>\n<p>The GDPR is so far reaching, in fact, that all data collecting organisations and data processing organisations, whether inside or outside of the EU, must comply if they collect or process data belonging to EU citizens. This means that Australian based and Australian run organisations; if they collect, monitor or process any personal data belonging to EU citizens, are subject to the legislation.<sup><a href=\"#_edn5\" name=\"_ednref5\">[v]<\/a><\/sup><\/p>\n<p>The reason for your influx of privacy-related emails is in the wake of the implementation of the GDPR. Whilst the volume of emails may be annoying, the knowledge that companies with your data are now facing far stricter privacy obligations in respect to data collection and processing, is comforting.<\/p>\n<p>For further information or for legal advice relating to privacy concerns, you can call us on (07)\u00a05532 3199 or <a href=\"https:\/\/www.abkj.com.au\/contact-us.html\">send us a message<\/a>.<\/p>\n<p><sup><a href=\"#_ednref1\" name=\"_edn1\">[i]<\/a><\/sup> Regulation (EU) 2016\/679 (EU General Data Protection Regulation)<\/p>\n<p><sup><a href=\"#_ednref2\" name=\"_edn2\">[ii]<\/a><\/sup> GDPR Report, Data Masking: Anonymisation or pseudonymisation? (7 November 2017) GDPR Report &lt; <a href=\"https:\/\/gdpr.report\/news\/2017\/11\/07\/data-masking-anonymisation-pseudonymisation\/\">https:\/\/gdpr.report\/news\/2017\/11\/07\/data-masking-anonymisation-pseudonymisation\/<\/a> &gt;<\/p>\n<p><sup><a href=\"#_ednref3\" name=\"_edn3\">[iii]<\/a><\/sup> Brian X Chen, \u2018Why you should read all those GDPR privacy policy updates\u2019, <em>Sydney Morning Herald <\/em>(online), 24 May 2018 &lt;\u00a0<a href=\"https:\/\/www.smh.com.au\/technology\/why-you-should-read-all-those-gdpr-privacy-policy-updates-20180524-p4zh5k.html\">https:\/\/www.smh.com.au\/technology\/why-you-should-read-all-those-gdpr-privacy-policy-updates-20180524-p4zh5k.html\u00a0<\/a>&gt;<\/p>\n<p><sup><a href=\"#_ednref4\" name=\"_edn4\">[iv]<\/a><\/sup> European Commission Policies, Information and Services, <em>What is personal data? <\/em>(2018) European Commission &lt;\u00a0<a href=\"https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/reform\/what-personal-data_en\">https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/reform\/what-personal-data_en\u00a0<\/a>&gt;<\/p>\n<p><sup><a href=\"#_ednref5\" name=\"_edn5\">[v]\u00a0<\/a><\/sup>Office of the Australian Information Commissioner, <em>General Protection Data Regulation guidance for Australian businesses <\/em>(31 May 2017) Australian Government &lt;\u00a0<a href=\"https:\/\/www.oaic.gov.au\/privacy\/guidance-and-advice\/australian-entities-and-the-eu-general-data-protection-regulation\/\">https:\/\/www.oaic.gov.au\/privacy\/guidance-and-advice\/australian-entities-and-the-eu-general-data-protection-regulation\/\u00a0<\/a>&gt;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Phones the country over can be heard buzzing as emails filter through at an almost constant rate. Websites are reaching out to remind people to \u2018stay in touch\u2019 or \u2018let them know that you want to hear more\u2019. The reason for this sudden burst of contact from online service providers and websites is not merely a meaningless reminder of their existence, but actually a result of new and strict privacy laws implemented recently in Europe.\u00a0These laws have been introduced under the EU General Protection Data Regulation (GDPR). What is the GDPR? The General Protection Data Regulation (or GDPR) is a&#8230; <a class=\"more-link\" href=\"https:\/\/www.abkj.com.au\/articles\/received-a-lot-of-annoying-emails-lately-heres-why-thats-a-good-thing\/\">Continue Reading<\/a><!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><!-- AddThis Share Buttons generic via filter on wp_trim_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":1487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GDPR: Why Everyone Is Updating Privacy Policy<\/title>\n<meta name=\"description\" content=\"Websites are reaching out to remind people to \u2018stay in touch\u2019. This comes as a result of strict new privacy laws implemented in Europe under the GDPR.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abkj.com.au\/articles\/received-a-lot-of-annoying-emails-lately-heres-why-thats-a-good-thing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GDPR: Why Everyone Is Updating Privacy Policy\" \/>\n<meta property=\"og:description\" content=\"Websites are reaching out to remind people to \u2018stay in touch\u2019. 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